If you are a small business owner, you likely spend time looking for places to cut corners and tighten the purse strings on your budget. And there is one area in particular where business owners mistakenly avoid spending money…in the packaging of their products. It’s easy to understand why—don’t most people just rip through packaging to get to the product they ordered? As it turns out, the answer is no.
Consider this—a whopping 72% of consumers say that a product’s packaging influences their decisions to purchase, and 30% of businesses report an increase in revenue after improving their product packaging.
Still not sure if you should invest in custom packaging? Here are 5 reasons that just might change your mind.
Using taped-on bubble wrap to protect your product in transit not only looks unprofessional, it also doesn’t always stay put. We all know the wear and tear products must endure as they travel from your business to your customer and having custom packaging that is designed to precisely fit your product ensures you’ll save money in the long run as it will cut down on the percentage of products damaged in transit.
When executed correctly, custom packaging can convey a sense of quality to the recipient and connect that feeling of quality to your brand logo. Take the American apparel/housewares company Anthropologie as an example. The organization has garnered massive acclaim for both their products and their custom packaging. From the moment you receive your order, getting to the product feels like a luxury experience. Boxes and mylar mailers are equally lovely, and inside each product is wrapped in delicate tissue affixed with custom paper tape bearing the company’s name. The entire experience feels high-end which, in turn, has affected the brand.
Whether your company is big and bold or refined and minimalistic, custom packaging can be created in a way that reflects the voice of your brand and builds loyalty amongst your customers.
It’s no secret that taking care of the planet has become a priority for most of the world. A recent Getty Images poll found that 81% of the global population expects companies to be environmentally aware, and creating lovely, custom packaging from sustainable materials is the perfect way to show customers you care about them and the environment.
But, it’s not enough to use sustainable materials…you need to convey that information to the customer through your packaging. Take the British cosmetics company Lush as an example. They have made the reduction of waste a priority by packing their products in pots and bottles made of 100% post-consumer plastic. Other gift items come wrapped in fabric or encased in recyclable cardboard or metal tins. Everything is reusable and recyclable and makes it clear to customers that protecting the planet is a top priority for this eco-conscious business.
This point has taken many small business owners by surprise. It’s true—custom packaging, while not cheap, can actually reduce shipping costs in the long run, especially if your product is small and/or lightweight.
It is difficult to find a box or packaging that perfectly fits small products, so most businesses just use the closest vessel they can find. Unfortunately, they end up eating the extra shipping costs in the process.
When you invest in custom packaging, you can rest assured that you are paying for the least amount of packaging necessary and, while you may not notice the savings after a single shipment, the money saved over an entire quarter can quickly add up.
One of the biggest advantages of having well-branded packaging is the connection it can build between your company and your customer. When done correctly, custom packaging can feel like an interactive experience for the recipient, and no brand does this better than U.S.-based women’s apparel company, M.M. Lafleur.
Deliveries arrive in a charming bento-style box with multiple compartments and layers for recipients to enjoy. A poem is printed on the lid of each box and tucked in with the order is a note of welcome and inspirational stories from professional women.
There is no question that custom packaging is essentially the secret sauce that can elevate your brand and increase your rate of return buyers. If you would like to explore the world of custom packaging for your business, we hope you’ll contact us at Cloudprint Group. Together we can create functional and well-branded packaging that will protect your products, cut down on shipping costs, and give your customers an unpackaging experience they’ll never forget.
Christian & the CloudPrint team.