In today’s tech-centric world, most business owners are looking for ways to make the most of digital marketing. While a strong social media presence and a brilliantly crafted website are certainly necessary, it’s important to remember there is still a strong place for print services when marketing your business. And one of the best ways to make your company stand out from the rest is the strategic use of wide-format printing.
Today, we’re going to explain what wide-format printing means and how this high-tech form of printing might be the very thing you need to grow your brand and gain more visibility for your business.
In general, wide-format printing refers to any printer whose paper roll width measures between 45 and 255cm. With such generous sizing options, the possibilities for what can be created for a business are absolutely endless. Wide-format printing allows businesses to think outside the box when it comes to creating massive, visually stunning, and well-branded materials for a variety of reasons.
There really is no limit to how you can use this functional printing method to boost your business. Here are a few of our favorites.
Is it possible to blow up an image you already have using the services of your local office supply store? Yes. Are the odds high that the poster you receive will look washed out, grainy, and highly pixelated? Also, yes.
This is one of those cases where you will likely get what you pay for. If you are in need of large-scale posters to advertise your business, you’ll do well to entrust the job to a professional print house with a wide-format printer. The result will be visually stunning marketing material that is scaled appropriately and boasts crystal-clear imagery. Trust us…you won’t be sorry.
If you are attending a professional trade show or conference, you know just how hard it can be to make your booth stand out from the competition. Yet, for a majority of businesses, the main reason for attending such shows in the first place is to raise awareness for your business, so marketing is going to be key.
In addition to the standard brochures and flyers, wide format printing allows you to have eye-catching banners, gargantuan cut-outs, and well-branded displays that will draw visitors to your booth and make yours a business to be remembered (and possibly feared by your competitors). And the best part? Most of these large-scale marketing pieces can be saved and reused at future trade shows, saving you money in the long run.
Before you skip this topic because you find car wraps tacky, consider this—the average vehicle wrap generates between 30,000 and 70,000 impressions…every day. And, given the fact that the average Aussie spends 90 minutes a day in commuter traffic, odds are high that a vehicle wearing a well-branded wrap is going to get people’s attention.
Wide-format printers can create gorgeous, customised car wraps that will increase the exposure and awareness of your business.
If your business has a large blank wall, either inside or outside of the property, you can liven up your space with a well-branded, printed mural. Murals can be printed for use both indoors and outdoors and are far more economical than commissioning a professional artist to paint a mural on your wall.
Printed murals are especially convenient for business owners who are renting their space, as it allows them to customise the look of their business without making permanent changes to the shop.
And as is the case with trade show materials, printed murals can be removed and stored to be used again later.
We’ve all seen the gorgeous artwork high-end businesses pay to have painted on their glass doors or windows. With wide-format printing, you can have customised window clings made for your business that have that same hand-drawn appeal for a fraction of the cost.
But window clings aren’t limited to words. You can have stunning visual images printed that can be changed out seasonally, or promotional ads notifying customers of current sales. In truth, if you can imagine it, it can be printed on a window cling.
If you are in need of wide-format printing services, we hope you will contact us at Cloudprint Group. We are happy to help you put your business on the map and will design, produce, and even install your order for you.
Together, we’ll create bold marketing materials that will grab the attention of your customers and make your brand one to remember.
Christian & the CloudPrint team.